Strava news and trends

Integrated Health Metrics Unlock New Frontier for Connected Wellness
Connected Economy // May 03, 2024

In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s actions shed light on sectoral challenges and responses, a broader examination reveals deeper trends shaping the future of fitness and...

Smarter Wearables Highlight Demand for Real-Time Fitness Data
Wearables // March 07, 2024

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche...

Strava Runs Ahead of Competition in Provider Ranking of Fitness Apps
Fitness // January 30, 2024

Was getting more fit on your list of New Year’s resolutions? There’s an app for that … but which one would be best? The PYMNTS Provider Ranking of Fitness Apps is here to help you sort them out. Each month we strategically analyze each app to...

Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Loyalty & Rewards // January 15, 2024

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more consumers.   In an interview with PYMNTS, Stephanie Perdue, vice president of brand marketing at the fast-casual brand, explained that the...

Interviews & Exclusives
Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases […]

Quick Reads
Sweatcoin Walks Over Competition in Fitness App Rankings

November 15, 2022
This edition of PYMNTS’ Provider Ranking of Fitness app brings to light eleven contenders ready to sweat it to the top. Our top contender is unswayable from No.1. There’s a lot to compete for but only one tie in this edition. With a gap of 46 points from top to bottom, other highlights include some […]

Apple Card Discounts Health Apps For American Heart Month

February 16, 2021
Apple is offering new discounts on health apps this month in honor of American Heart Month, according to a report from 9to5Mac. American Heart Month takes place in February to...