Subscriber Churn news and trends

Merchants Lean into New Subscription Features to Regain Consumers
Subscription Commerce // October 31, 2023

Most retail subscription products saw subscriber declines in the last year across demographic groups and subscription modalities, causing top providers to redouble efforts to regain customers.  These are some of the conclusions drawn from the report “The Subscription Commerce Readiness Report: The Loyalty Factor,” a...

Peloton Faces Declining User Engagement and Challenges Amid Subscriber Concerns
Subscription Commerce // October 19, 2023

Fitness company Peloton is grappling with a decline in engagement, leading to a shrinking user base. The trend has prompted Bank of America to downgrade Peloton’s rating to “underperform” due to concerns about the company’s subscriber results, Bloomberg reported Thursday (Oct. 19). The downgrade led to a 0.2% fall in...

The Decline of Traditional TV: Streaming Takes Over
Subscriptions // August 15, 2023

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers was below 50% in July, according to Nielsen’s The Gauge report Tuesday (Aug. 15).  Streaming services such...

Disney+ Streaming Service Sheds 7.4% of Subscribers in Q3
Earnings // August 10, 2023

Disney+ streaming service subscribers fell in the fiscal third quarter, even as The Walt Disney Co. made plans to raise monthly fees, crack down on password sharing and create a super app for its content. In its earnings presentation Wednesday (Aug. 9), the company said ...

Interviews & Exclusives
39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year

September 30, 2024
Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance their offerings, potentially increasing revenue and creating long-term customer loyalty. A PYMNTS Intelligence report, “‘Adjustable’ Is the New ‘Agreeable’: BNPL Flexibility for Subscription Success,” a collaboration with Sezzle, examines how this […]

The Best Way to Keep Subscribers Loyal May Be to Set Them Free

May 20, 2022
Consumers have started to rethink their finances, and subscriptions may be the first to go as they decide which to keep and which to quit. Many have grown accustomed to...

Subscription Commerce’s ‘Fear Of Commitment’ Moment

July 11, 2019
It’s one of the blessings and curses of subscription eCommerce: As easy as it can be to sign up consumers for one such service or another, it can be just...

Quick Reads
Peloton Faces Declining User Engagement and Challenges Amid Subscriber Concerns

October 19, 2023
Fitness company Peloton is grappling with a decline in engagement, leading to a shrinking user base. The trend has prompted Bank of America to downgrade Peloton’s rating to “underperform” due to concerns about the company’s subscriber results, Bloomberg reported Thursday (Oct. 19). The downgrade led to a 0.2% fall in Peloton’s share price after declining as much as 5.6%, according […]

The Decline of Traditional TV: Streaming Takes Over

August 15, 2023
The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers...

Disney+ Streaming Service Sheds 7.4% of Subscribers in Q3

August 10, 2023
Disney+ streaming service subscribers fell in the fiscal third quarter, even as The Walt Disney Co. made plans to raise monthly fees, crack down on password sharing and create a...

Butter Raises $22M to Help Subscription Merchants Combat Accidental Churn

January 12, 2023
FinTech Butter Payments has raised $22 million in Series A funding to fight accidental churn. Accidental churn — in which payments are falsely declined in an effort to stem fraud...