Subscription Commerce news and trends

Subscription Economy Veteran Sounds the Alarm on Hidden Cost of Churn
Subscription Commerce // October 29, 2024

Subscription businesses live and die by customer loyalty — yet many don’t see the full price tag of customer churn until it’s too late. “Recurring revenue is a huge part of almost every business,” Ken Houseman, vice president of product strategy at Zuora, told PYMNTS...

Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options
Apple // October 11, 2024

The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives of the two companies said. This new collaboration will make Apple TV+ available to Prime members via Prime Video in...

39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
BNPL // September 30, 2024

Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance their offerings, potentially increasing revenue and creating long-term customer loyalty. A PYMNTS Intelligence report, “‘Adjustable’ Is the New ‘Agreeable’: BNPL Flexibility...

Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Amazon // September 27, 2024

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes ads on the company’s live sports telecasts, including the NFL’s Thursday Night Football, Seeking Alpha reported...

Interviews & Exclusives
Subscription Economy Veteran Sounds the Alarm on Hidden Cost of Churn

October 29, 2024
Subscription businesses live and die by customer loyalty — yet many don’t see the full price tag of customer churn until it’s too late. “Recurring revenue is a huge part of almost every business,” Ken Houseman, vice president of product strategy at Zuora, told PYMNTS during a conversation for the B2B Payments 2024 event. When people think of […]

39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year

September 30, 2024
Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance their offerings, potentially increasing revenue...

Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO

August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers....

Paying for Alexa? Amazon’s Big Bet on AI-Powered Voice Services

August 28, 2024
Amazon’s is planning an artificial intelligence (AI) overhaul for Alexa. Set to launch in October, the upgrade will reportedly transform the free voice assistant into a paid subscription service, according...

Quick Reads
Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options

October 11, 2024
The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives of the two companies said. This new collaboration will make Apple TV+ available to Prime members via Prime Video in the U.S. for $9.99 per month, beginning later in October, […]

Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments

September 27, 2024
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes...

Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous’ Growth

September 10, 2024
Etsy is reportedly aiming for “tremendous” growth opportunities by deploying free shipping and other new initiatives. CEO Josh Silverman and Chief Financial Officer Rachel Glaser said at a conference that Etsy seeks to distinguish...

Rent the Runway Charts New Course With In-Person Events, Revamped Consumer Experience

September 05, 2024
Rent the Runway (RTR) is experiencing a pivotal moment as it redefines its growth trajectory through a blend of strategic innovations and operational improvements. Following its second-quarter earnings call Thursday...