Toys news and trends

Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand
Retail // September 10, 2024

Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Hasbro: Games Customers Are Aging Up and Becoming More Digital
Earnings // July 25, 2024

As toys and games retailers look to adapt to consumers’ evolving habits and preferences, Hasbro is seeing the industry transformed by more adult and more digitally engaged customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Adults Are Buying More Toys as Families Cut Back
Retail // May 14, 2024

Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game companies are expanding their direct-to-consumer (D2C) offerings to meet this demand. Get the Full Story Complete the form to unlock...

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
Retail // March 12, 2024

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Quick Reads
Temu and Shein Target Toy Sales While Growing in US and Europe

November 29, 2024
Temu and Shein reportedly are likely to account for a greater share of toy sales in America and Europe during this holiday shopping season. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]

Hasbro Reports Positive Back-to-School Season, Optimism for Holiday Shopping Demand

September 10, 2024
Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. Get the Full Story Complete the form...

Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip

February 27, 2024
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Get the Full Story Complete the form...

Lego Builds Sales as Fans Seek More Complicated Sets

March 08, 2023
Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...