As toys and games retailers look to adapt to consumers’ evolving habits and preferences, Hasbro is seeing the industry transformed by more adult and more digitally engaged customers. The toy and game company shared on a call discussing its Q2 2024 financial results Thursday (July...
Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game companies are expanding their direct-to-consumer (D2C) offerings to meet this demand. Mattel, for instance, is looking to tap into adults’...
Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS reported, Mattel, the company behind Barbie, happily credits the doll — and her cinematic doppelganger — for helping drive the...
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a 15% drop in revenue to $5 billion, the company is determined to save money to...
September 10, 2024
Hasbro reportedly has a positive early read on the back-to-school season and believes its inventory position is strong heading into the holiday season. The company expects its traditional toy business to see year-over-year growth in 2025 as the firm’s transformation continues, and it sees more growth opportunity in its digital business as it appeals to […]
February 27, 2024
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a...
March 08, 2023
Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7) that it “significantly” outpaced the...
December 19, 2022
Kids aren’t the only ones excited by a toy sale. One-quarter of the toys sold each year are going to adults, CNBC reported Monday (Dec. 19), citing a study by...
