Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level, the company said in a Tuesday (Feb. 27) news release, engaging shoppers in-store to gather data points so brands can...
Today in B2B payments, Spryker and FarEye team up on last-mile delivery of B2B eCommerce, while CFOs are turning to digitization to help them communicate better with customers and vendors. Plus, Nuula and Even Financial make it easier to search for business loans, and Trax...
Trax, which helps companies manage their shipping spending, and Truckstop.com, which operates a marketplace for shippers and companies with items to move, on Wednesday (June 22) announced a new collaboration they said will help shippers, brokers and carriers work with each other more effectively. Trax...
Today in the connected economy, Massmart enhances eCommerce offerings in South Africa thanks to a partnership with Mastercard, and Nepal becomes the first country outside India to utilize its UPI system. Also, the travel industry is among the latest to embrace buy now, pay later...
March 01, 2024
Brands invest significant resources in merchandising, often relying on third-party interventions to ensure proper stocking and presentation of products in stores. To accomplish this, brand representatives are deployed to stores on scheduled route visits or to conduct checks on available products and rectify any issues. However, this process frequently fails to yield meaningful insights beyond […]
February 27, 2024
Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level, the company said in a Tuesday (Feb. 27) news release, engaging shoppers in-store to gather data points so brands can “make quick and cost-effective decisions about their store-level execution.” “The […]
July 22, 2019
Trax, a Singapore startup focused on the retail industry, announced that it has secured a $100 million Series D investment, led by HOPU Investments, one of Asia’s leading alternative asset...
June 24, 2019
Trax, a global technology company based in Singapore, has acquired U.S.-based Shopkick, a rewards app that tracks customer behavior, according to a report by Bloomberg. The move adds to Trax’s...
July 03, 2018
Trax, the Singapore startup focused on the retail industry, raised $125 million in a new round of venture funding amid plans to go public via an initial public offering (IPO). According to a...
