Making Loyalty Work For Small Businesses

NEW STUDY: Local Loyalty Programs Turn Good Intentions Into Foot Traffic For UK Merchants U.K. consumers see shopping local as key to both supporting the economy and saving the environment, yet many local High Street businesses struggle to get them in the door. In the new Making Loyalty Work For Small Businesses Playbook, PYMNTS surveys 1,115 U.K. consumers to learn find out how offering personalized loyalty programs can help engage new High Street shoppers.
Inside the June study:
  • 46 percent: Share of U.K. consumers who believe it is more important to shop locally now than it was before March 2020
  • 37 percent: Portion of U.K. consumers who believe it is important to shop locally for environmental reasons
  • 44 percent: Share of U.K. consumers who would like banks to enable local loyalty programs

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