Personalization Becomes Competitive Advantage for Digital-First BanksWith 80% of Gen Z consumers now eager to complete complicated banking tasks such as loan applications online, the race to win these digital-only customers is just beginning. In the “Digital-First Banking Tracker®,” a collaboration with NCR, Novo’s Grant Sahag tells PYMNTS how important personalization and automation are in gaining the trust of SMBs and individuals.
Inside the October Tracker
Small businesses are often forced to make do with limited resources, but tools such as personalization and automation can help level the playing field.
Bank of America is increasing its spending on digital technology, and Truist Financial Corporation announces a new digital banking app.
Digital banking is already mainstream and will only grow, but winning consumers’ hearts with the technology is a more human matter.
