Financial institutions will be able to utilize the TSYS Analytics Intellisuite to reach business objectives through the process of identifying and executing strategies, the company said in a statement.
“At TSYS, we are revolutionizing how our clients turn data into results by understanding the need to better integrate analytics into business strategies,” Kim Ohlrogge, group executive of global product at TSYS, said in the statement.
“We view analytics as a key focus for future innovation and are working to address the time and usability challenges many issuers have today with their existing dashboards and reporting tools.”
TSYS pointed out that the suite of new single-point business intelligence products can address the following business functions:
- Monitoring business performance through a graphical view of analytics data
- Incentivizing customers to take action or providing a centralized data center for rewards
- Accurately calculating account-specific profitability
The first two business intelligence products launched from the suite, following a pilot program, are Consumer AI and TSYS Targeted Messaging.
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Consumer AI allows FIs to better manage their consumer portfolios through the use of real-time information. Users can leverage the available data and visualization tools to build and test business strategies.
TSYS Targeted Messaging is an engagement platform enabling clients to interact with cardholders via timed and targeted messages. The marketing tool is powered by analytics, assisting in the development of strategies aimed to increase activation, card usage and campaign performance.
The company confirmed additional business intelligence products slated for delivery later this year through early 2016 include commercial, fraud, compliance and rewards.
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