PYMNTS Partnerships

Own the Conversation.
Drive Demand.

Own the Conversation to become the category leader. Drive Demand to turn that authority into pipeline. Choose your goal — we make it turnkey.

Industries
Consumer Enterprise Middle Market Small Business Payments AI Economy Retail Banking Credit Crypto Commerce Technology Regulation

    By submitting you agree to PYMNTS’ Privacy Policy.
    We’ll follow up within one business day.


    Be Known. Be Found. Or Do Both.

    What are your business goals?

    Be Known

    Own the Conversation

    Build authority. Become the category leader — the brand and the voice the market associates with the topic that matters.

    Learn more about market authority programs →
    Be Found

    Drive Demand

    Build pipeline. Turn that authority into qualified leads, measurable engagement and ROI you can take to the board.

    Learn more about demand gen programs →
    Turnkey, both ways.Whether you want to be known or to be found, you bring the brand and we make the program turnkey.
    Own the Conversation · Be Known

    Build the authority the market
    associates with you.

    Put your point of view into the market and let PYMNTS amplify it. These are the ways to be known — from lending your name to a series, to owning an entire category outright.

    Sponsor a series

    Attach your brand to a running PYMNTS Studio franchise — podcasts and video the market already follows.

    Branded Trendscapes

    Your name on a co-branded benchmark report.

    Learn about PYMNTS Intelligence Trendscapes →

    Own an interview series

    Participate in an exclusive interview series, or work with us to create your own.

    Light touch to deep ownership — all of it built to make you the name the market knows.

    Drive Demand · Be Found

    Turn the conversation into
    qualified pipeline.

    Same authority, now wired for leads. Get to market fast with research as the draw, then activate it through events and custom data that capture demand.

    The Fast Lane

    Gated Trendscapes

    Co-branded benchmark research, gated to capture leads. The fastest way to market with PYMNTS data — your brand on the cover, your pipeline filling.

    • Qualified leads guaranteed
    • Gated downloads + campaigns
    • 3-, 6- and 12-month packages
    • Live in weeks, not months
    Learn about Trendscapes

    PYMNTS On Air

    Convene a virtual panel around your theme, built on Trendscapes research.

    Virtual panel · Lead gen

    WRKSHPS & in-person events

    Interactive web seminars and invitation-only convenings — higher engagement, qualified pipeline.

    Events · Decision-maker audience

    Custom demand research

    Add your own questions to live benchmarks and capture the leads your tailored data attracts.

    Custom modules · Lead capture

    Research gets you to market; events and custom data turn the audience into pipeline. All turnkey.

    The topics shaping the future.
    Brand it. Gate it. Own the Topic.

    Trendscapes are the proprietary research engine behind every PYMNTS intelligence program. Sponsor an existing Trendscape, add custom research, or build a benchmark franchise around the topics your buyers care about most.

    01
    The American Paycheck
    Track the financial realities of consumers and workers, from paycheck-to-paycheck living and economic sentiment to the evolution of earned wage access, on-demand pay and modern payroll experiences.
    Studies include
    Paycheck-to-PaycheckConsumer Expectations IndexTransactional Payroll
    Claim this Trendscape →
    02
    Banking 3.0
    Measure how consumers and businesses engage with banks, fintechs and embedded financial experiences. Explore the changing definition of a bank, the rise of embedded finance and the readiness of financial institutions to innovate with AI and automation.
    Studies include
    What Is a Bank?Embedded Finance — ConsumersEmbedded Finance — SMBsBank Innovation Readiness
    Claim this Trendscape →
    03
    How Money Moves
    Benchmark the adoption of real-time and instant payments across businesses and financial institutions, uncovering the opportunities, barriers and ROI driving the next generation of payment infrastructure.
    Studies include
    Instant PaymentsThe Year of the Send: RTP Index
    Claim this Trendscape →
    04
    The Prompt Economy
    Understand how consumers, merchants and enterprises are adopting AI, from everyday usage and conversational commerce to enterprise deployment and autonomous business operations.
    Studies include
    Consumer AIEnterprise AIMerchant AI
    Claim this Trendscape →
    05
    Agentic Commerce
    Track the infrastructure, standards and readiness required to support machine-initiated transactions, autonomous purchasing and the emerging agentic economy.
    Studies include
    Agentic Payments
    Claim this Trendscape →
    06
    How the World Shops
    Benchmark global commerce behaviors, from retail and eCommerce to cross-border shopping, digital wallets and the purchase experience across channels and geographies.
    Studies include
    Global Shopping IndexDigital Wallets
    Claim this Trendscape →
    07
    Main Street Economy
    Track the financial health, payment behaviors and growth challenges of small and mid-sized businesses — from cash flow and credit to payroll and embedded finance adoption.
    Studies include
    SMB Growth MonitorMain Street Health Index
    Claim this Trendscape →
    08
    The Global Middle Market
    Benchmark the financial strategies, payment preferences and growth initiatives of mid-market companies navigating scale, international expansion and digital transformation.
    Studies include
    Middle Market Growth Index
    Claim this Trendscape →
    09
    The Trust Economy
    Measure how fraud, identity and trust shape consumer and business behavior across payments — from account takeover and synthetic identity to authentication and dispute management.
    Studies include
    Fraud & IdentityAccount TakeoverAuthenticationDispute Management
    Claim this Trendscape →
    10
    Digital Assets & The New Rails
    Benchmark institutional and consumer adoption of digital assets, stablecoins and blockchain-based payment infrastructure, including regulatory readiness and integration with legacy systems.
    Studies include
    Digital Assets IndexStablecoin Adoption
    Claim this Trendscape →
    The Frontier

    The Prompt Economy.™

    Our dedicated AI franchise. Because everything happens at the Prompt.

    A dedicated channel

    The standalone PYMNTS franchise for the AI economy — its own research, its own voice, its own convenings and its own audience.

    Own the Conversation. Drive Demand. Or Both.

    Brand a Trendscape, Sponsor At the Prompt, convene an AI panel, commission agentic-commerce research, or own the AI category in your space.

    Where we shine

    Having and building the most comprehensive data set and insights on the agentic economy.

    Why Partner With PYMNTS

    The audience behind every program

    Whether you want to be known or to be found, this is the reach it travels on — the people who set strategy in payments, commerce and the AI economy.

    675K
    Average pageviews per day
    7M
    Subscriber inboxes reached monthly
    65%
    VP / C-suite audience
    2B+
    Datapoints benchmarked since 2020

    Own the Conversation. Drive Demand.

    Tell us whether you want to be known or to be found. We design the program, run the research, produce the content, host the room and deliver the results — you bring the brand and the point of view.

    Research Foundation

    Why partners choose PYMNTS.

    Expert Research Team

    Ph.D. economists, survey design specialists and social scientists. Industry experts provide contextual nuance across every benchmark series.

    Proprietary Panels

    Up to 15,000 respondents across 11 countries. Consumer and enterprise panels built for benchmark-level precision, not commodity polling.

    Dual-Channel Distribution

    PYMNTS' owned distribution network, combined with full co-branding and licensing rights, gives sponsors the power of two distribution engines working simultaneously.

    LLM Authority

    Put your brand where business buyers now turn for answers. 30% share of voice across ChatGPT and Claude — compared to just 2% for comparable media outlets. Source: Semrush

    Current and past Trendscapes sponsors
    Visa
    Adobe
    Splitit
    Citi
    Fiserv
    Intellicheck
    LendingClub
    Banyan
    CareCredit
    Ingo Payments
    Results in one quarter

    One Client.
    Big Outcomes.

    For a leading publicly traded payments company, a PYMNTS Intelligence Trendscapes-led partnership delivered measurable reach, engagement and demand generation across content, news and events — over a 90-day campaign.

    4.2MBrand impressions generated
    270KContent views
    576K+Breaking news and brand mention page views
    426Webinar registrations
    200+Trendscape downloads
    Get Started

    Start a Conversation.

      By completing this form, I have read and acknowledged the Terms and Conditions and agree that PYMNTS.com may contact me at the email address above.