PYMNTS Daily Data Dive: The Power Of Amazon Prime

By  |  July 12, 2016
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Today is Prime Day. That’s a fact that is probably impossible to miss given the advertising blitz and the massive run of retailers celebrating the mid-summer shopping holiday that Amazon invented. In celebration of the one-day shopping season we’re taking a look at Amazon Prime – the shopping membership program the day was designed to boost – by the numbers.

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    63 Million | Estimated total number of Amazon Prime customers in the United States

    19 Million | The number of Prime customers Amazon has added since last Prime Day

    $1,200 | A Prime customer’s average annual spending on the site, as opposed to ~$500 for nonmembers

    52% | The proportion of U.S. Amazon customers that subscribe to Prime

    22% | The proportion of new Prime customers who pay $10.99 per month instead of $99 per year

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