Subscriptions

Subscriptions
Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
November 27, 2023

As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring revenue. As pointed out on Meta’s Threads app by one Australian Snapchat user, Jonah Manzano, and shared by several media...

Subscriptions
ModifyHealth CEO Says Food Alone Isn’t Enough to Retain Meal Kit Subscribers
November 27, 2023

As meal kit providers look for ways to keep their customers coming back, medically focused subscription service ModifyHealth has found that supporting its food offerings with coaching and monitoring contributes to higher lifetime value. In an interview with PYMNTS, G.B. Pratt, founder and CEO at...

Subscriptions
Restaurant Subscriptions on the Rise as New Loyalty Models Emerge
November 22, 2023

Increasingly, restaurants are finding ways to create recurring payment models to drive customer loyalty outside the typical points-per-dollar rewards program model. According to financial services platform Square’s recently released data from the hundreds of thousands of food and beverage sellers it works with, merchants offering...

Subscriptions
Taco Bell CDO: Short-Term Subscriptions Drive Long-Term Loyalty
November 21, 2023

As restaurants tinker with ways that they can use subscriptions to boost customer loyalty, Taco Bell is finding that offering short-term menu item “passes” can speed up the process of building loyalty with a given customer, as Chief Digital Officer Dane Mathews told PYMNTS. In...

Subscriptions
Getty Images Sees Subscriber Counts Skyrocket 
November 20, 2023

As consumers rely on subscriptions in more and more parts of their day-to-day lives, Getty Images is the latest to see memberships surge, but this increase is contributing to a decline in one-off purchases. The content creator and marketplace shared in its recent third-quarter financial report...

Subscriptions
Half of Subscription Cancellations Are Due to Failed Card Payments
November 17, 2023

Failed payments have an impact on customer churn in the subscription business industry. Among all possible causes, declined card payments account for 50% of all customer churn, per market research, suggesting these customers would have remained subscribed if their payments had not been declined. The...

Subscriptions
Warner Music Group: Rise of Streaming Subscriptions Boosts Monetization of Old Content
November 16, 2023

As streaming subscriptions have become the main way consumers listen to music, Warner Music Group (WMG) is seeing a shift, where there are new opportunities to drive revenue from artists’ older content. On a call with analysts Thursday (Nov. 16) discussing the global music entertainment...

Subscriptions
ChatGPT Pauses Subscriptions as Surging Demand Surpasses Capacity
November 15, 2023

OpenAI is putting a hold on new signups for its ChatGPT Plus program, due to widespread demand putting a strain on the platform, as tech companies increasingly rely on consumer subscriptions.  The company’s CEO Sam Altman announced the pause in a post to the social media platform X, formerly known...

Subscriptions
Taco Bell Launches Nacho Fry Subscription as Restaurants Tap Memberships
November 14, 2023

Following on the success of its limited-time taco subscriptions, quick-service restaurant (QSR) giant Taco Bell is expanding the model beyond just tacos. The restaurant chain announced Tuesday (Nov. 14) that it is launching the Nacho Fries Lover’s Pass, an offer exclusively available to Rewards Members,...