Subscriptions

Subscriptions
As the Subscription Bubble Bursts, Experts Advise Fast Pivot to Retention Strategies
April 12, 2023

The subscription bubble that formed during the pandemic is bursting in slow motion as consumers continue trimming their streaming entertainment and retail subscriptions one by one, as is also true with other memberships in the face of ongoing economic pressures. This has been building, as...

Subscriptions
Square Offers Subscription Tools as Restaurants Tap Membership Models
April 12, 2023

As restaurants explore the potential of subscription commerce, Square is offering recurring payments tools. The financial services platform announced a wide range of new features Wednesday (April 12) including a handful of additional restaurant capabilities and a new Square Subscriptions feature, in beta, that allows...

Subscriptions
FlexPay CEO: Proposed ‘Click to Cancel’ Subscription Rule Could Harm Good Actors
April 07, 2023

Almost no one doubts that some subscription companies make it difficult for their customers to cancel. The Federal Trade Commission (FTC) is recommending a streamlined path toward subscription cancellations, and FlexPay CEO Darryl Hicks told Karen Webster that the new “click to cancel” proposal will...

Subscriptions
Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data
March 30, 2023

Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up to as retention moves to the forefront of subscription strategies. In a recent panel discussion...

Subscriptions
FTC Wants to Help Consumers ‘Click to Cancel’ Subscriptions
March 23, 2023

The Federal Trade Commission is recommending an easier way for consumers to cancel subscriptions. The FTC proposed a new “click to cancel” provision Thursday (March 23) that would require businesses to make canceling memberships as easy as signing up for them, thus tackling a common...

Subscriptions
Subway Relaunches ‘Footlong Pass’ Subscription to Drive Customer Loyalty
March 20, 2023

Following a successful run last year, Subway is bringing its footlong sandwich subscription back. The multinational quick-service restaurant (QSR) giant, which has close to 37,000 locations across more than 100 countries, announced Friday (March 17) that it is bringing back its Footlong Pass. Through this...

Subscriptions
Meta Expands ID Verification Subscription Service to US
March 17, 2023

Meta Verified has been expanded to the United States. The subscription service — which was introduced in Australia and New Zealand in February — lets users on Instagram and Facebook get a blue badge showing their ID has been verified, get impersonation protection and get...

Subscriptions
Only 17% of Subscription Firms Track Failed Payments Despite Bottom Line Damage
March 17, 2023

Failed payments are the kryptonite of conversion, and as such require a more systematic approach to preventing them. The “Decision Guide: Tracking Failed Payments,” a PYMNTS and FlexPay collaboration based on a survey of 200 executives, shows the extent to which failed payments harm businesses,...

Subscriptions
Cost of Delivery Forces Many Meal Kits to Shutter
March 14, 2023

The meal kit sector’s difficulties may have more to do with logistics than consumer demand. In an interview with PYMNTS, Ragoth Bala, co-founder of direct-to-consumer (D2C) meal kit subscription company The Cumin Club, argued that the industry’s recent challenges are a result not of a...