The pandemic didn’t entirely create the subscription boom seen over the last 15 or so months, but COVID-19 was undeniably an accelerant. Consumers stuck at home shopped for subscriptions the way they might once have roamed the aisles in brick-and-mortar retailers. An average of 34...
Social media gaming platform Twitch announced it is changing its subscription plan to make it more affordable to people in other countries while also upping the money it gives to its creators. Twitch charges about $5 monthly for a subscription no matter what country people...
Twitter is debuting a new subscription service called ‘Twitter Blue,’ according to a report from CNet. The service will cost $3 a month, according to a tweet from tipster Jane Manchun Wong. The social media giant said in early May that it would be putting...
Riders Share, a motorcycle sharing marketplace, has given bikers the option to pay a monthly subscription for discounted rides across the marketplace, according to a Monday (May 3) press release. The Rider Pass subscription plan, which is what the new plan is called, will allow...
Sharath Dorbala, CEO of Vindicia, discusses how 2020 transformed the subscription commerce landscape, and how subscription-based merchants must embrace eCommerce to succeed long-term. “Subscription-based companies will need to continually transform and reinvent the value of their offerings to drive appeal across various customer segments and...
Subscription boxes thrive when the product can become an essential part of consumers’ daily, weekly or monthly routines. No surprise then, given how many people start every day with a cup of coffee, and given that 83 percent of American adults identify themselves as at...
They’re calling it “the correction quarter” after the latest Netflix earnings report interrupted what had looked like an ongoing victory march for the streaming service during the pandemic period. Shares dropped 10 percent in after-hours trading. The great reckoning was over the growth of Netflix’s...
A new Best Buy membership program, Best Buy Beta, will offer free installation and unlimited technical support, among other benefits, Bloomberg reported. The company is looking to compete with Amazon and needs to expand beyond its retail base, according to Bloomberg. Some of the other...
Given the shocking number of things one can purchase on a subscription, it seems safe to say that the secret to subscriptions isn’t just the product itself. People buy fertilizer on subscription; they also buy international candies, duck blinds, animal feed, fireworks — you name...
