San Mateo, California-based Freshworks said Tuesday (Feb. 16) that it has reached $300 million in annual recurring revenue, or subscription revenue, which amounts to a 40 percent growth in 2020 compared to the previous year. Meanwhile, the company has its sights on having an initial...
The great subscription rush is on. It seems like every day another traditional subscription-based business reports big numbers or there’s another big name making new subscription plays. Take, for example, Twitter. It has been the attention-getter in the crowd as the social media giant announced...
Subscriptions in the world of cars has had some trouble getting into gear. In 2018, both Audi and BMW announced subscription programs that would allow consumers to pay a monthly fee to upgrade their automobiles to the latest model (whenever they wanted, in BMW’s case)....
Ask Vindicia CEO Sharath Dorbala if he thinks the fast-growing and highly competitive market for digital content has become saturated, and he’ll tell you that it hasn’t. In fact, at a time when the disruptive over-the-top (OTT) media startups of yore (think Netflix or Spotify)...
All subscription companies want to reduce churn — especially in the digital age, where switching costs can be low. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
Tax compliance has never been a simple issue for businesses. There are changing federal, state and local codes — and, of course, there are changes brought on by digital business models. One of those evolving models is subscription commerce, especially for software. Software used to...
Sharath Dorbala, CEO of Vindicia, discusses how subscription services must reach the next level in order to continue growing in the post-pandemic world. “With the subscription industry flourishing despite the pandemic, there’s more opportunity than ever to find complementary services across the subscription ecosystem that...
In the pandemic, streaming has become firmly ingrained in everyday life — spanning Netflix, Disney, Spotify and all manner of content. For the companies themselves, the top line growth underpinned by recurring revenues has been significant. But for consumers, as noted by PYMNTS research, more...
The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching consumers. The concept of “bundle” became interchangeable with the concept of bloat, which meant consumers had to pay a lot...
