As the growth of ready-to-go meal subscriptions outpaces that of traditional meal kits, Blue Apron is launching non-frozen prepared meals — part of an industry-wide trend toward more convenient options. The meal kit company announced Tuesday (Dec. 12) the expansion of its ready-to-eat category with...
Consumers may choose to use auto-fill subscriptions, but they have little tolerance for company mistakes. Convenience is key for consumers who subscribe to auto-buy retail products, even more so than for enjoyment or savings and benefits associated with the subscription programs, data shows. Thirty-eight percent...
With video streaming services increasingly turning to subscription partnerships to drive customer acquisition in the competitive category, Disney+ is offering its customers a Walmart deal. As SFGate reported, the streaming service is offering subscribers $40 off a one-year membership to the retailer’s subscription offering, which typically costs...
Snapchat’s premium subscription service has reportedly just enjoyed its best month ever. The social media platform’s Snapchat+ offering recorded more than $20 million in revenue in November for the first time, TechCrunch reported Friday (Dec. 8), citing data app intelligence provider Apptopia. Subscription revenue rose by double...
With the subscription market becoming increasingly crowded, merchants need to be aware of the factors that may lead to the cancellation of loyal subscribers. PYMNTS Intelligence finds that, when it comes to promotional materials, a little goes a long way. By the Numbers The PYMNTS...
With last-minute gifting providing a valuable opportunity for companies that can offer consumers an immediate solution, Scentbird is seeing its giftable subscriptions drive eleventh-hour holiday purchases. In an interview with PYMNTS, Elena Lécué, chief marketing officer at the subscription-based fragrance company, noted that, while most...
Across the clothing subscription industry, key players are losing members as they turn their focus to driving more revenue from their existing users. Take, for instance, Rent the Runway. The clothing subscription and a la carte rental company shared in its third-quarter 2023 earnings results...
Social virtual reality (VR) platform VRChat has begun rolling out its new Creator Economy, starting with the introduction of Paid Subscriptions. This new feature allows users to financially support their favorite creators, enabling VRChat’s community of over half a million individual creators to monetize their...
As brands look to capture consumers’ holiday gifting spending, subscription box providers have the opportunity to drive high-margin a la carte sales on one hand and to acquire subscribers on the other. In an interview with PYMNTS, Matthew Berk, CEO of coffee subscription and gift...
