IBM on Monday (Nov. 24) introduced a new version of its B2B Commerce package that focuses on ease of use.
“Delivered through the IBM Smarter Commerce initiative and powered by the company’s market leading WebSphere Commerce solution, IBM B2B Commerce provides new drag-and-drop features that make it easy for organizations to build engaging B2B storefronts right out of the box,” IBM said in its news release. “The solution helps B2B organizations quickly model complex buying scenarios and procurement processes while also supporting extended routes to market with business partners.By bringing omni-channel capabilities to B2B customers, partners and field sales teams, organizations can expect an increase in customer satisfaction and revenue while reducing total cost of ownership and the need for hands-on support.”
The company said that integrated marketing tools enable businesses to launch and execute marketing campaigns directly from the platform and that web site analytics allow businesses to fine tune the customer experience by identifying where customers are struggling with the process.
