The Data Divide in Card Issuing

Best-In-Class Modern Card Issuer: Why Data Analytics Features Distinguish Best-In-Class Platforms

Every issuer has data. Few are using it well enough to drive higher customer lifetime value. Our new report, “Best-In-Class Modern Card Issuer: Why Data Analytics Features Distinguish Best-In-Class Platforms,” a collaboration with Visa DPS, shows why most banks are still guessing, and how the leaders are turning intelligence into lifetime value.

Inside the August Playbook
  • One hidden metric separates card issuers who lead from those who lag.
  • CLTV is the new scorecard for success in a margin-tight market
  • Read more about the analytics gap that’s costing banks millions.

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