Digital Wallets Top Innovation Agenda for Media and Telecom Platforms

The Embedded Finance Ecosystem: Media and Telecom Edition

Most media and telecom platforms prioritize digital wallet innovations inside of their ecosystem, and much more so than PayFacs and ISVs operating in the same sector, according to PYMNTS Intelligence’s latest study of 282 executives, “The Embedded Finance Ecosystem: Media and Telecom Edition,” a collaboration with Carat from Fiserv. This report explores the innovation agendas of these firms.

Inside the February Data Brief
  • 85%: Portion of marketplaces in the media and telecom sector expressing strong interest in digital wallet innovations
  • 33%: Share of PayFacs in the media and telecom segment very or extremely interested in starting to offer installment plans
  • 36%: Portion of ISVs in the media and telecom segment naming regulation and compliance as the biggest challenge in bringing innovations to market

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