Instant Payouts Turn One-Time Users Into Lifelong Loyalists

From Fast to Sticky: Why Instant Payouts Win Repeat Customers

When money moves instantly, loyalty follows. “From Fast to Sticky: Why Instant Payouts Win Repeat Customers,” a collaboration between PYMNTS Intelligence and Ingo Payments, reveals that the first instant payout experience can transform casual users into committed converts, and that eliminating even small fees makes all the difference. Download your copy now.

In this report, learn:
  • Becoming a habit: Nearly six in 10 recipients who try instant once make it their go-to payout method, with adoption rising to 68% when funds are needed immediately.
  • Fees change behavior: Free instant payouts are 54% stickier than those with a fee, especially for recipients who rely on disbursements as core income.
  • Repeat engagement: Removing cost barriers and ensuring reliability turn one-time transactions into lasting relationships across income, loan and insurance payout categories.

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    Instant Payouts

    Beyond Speed: The Case for Instant Payout Adoption and Stickiness