Focus on Europe
Italy and Spain Lead European Demand for All-in-One App
PYMNTS Intelligence’s latest study of 10,885 consumers across key global markets reveals growing demand for an all-in-one app that tackles banking, shopping and personal tasks. More than 38% of consumers in Europe want a unified digital solution to manage their lives, and the report details why security is key to unlocking the region. Read more in “The Global Appeal of an Everyday App: Focus on Europe.”