Retail Subscribers Twice as Likely to Sign Up for Enjoyment Over Cost
Retail subscription providers hoping to attract new consumers should spark excitement: 30% of consumers give enjoyment as the top reason to subscribe, compared to just 18% who cite cost, says PYMNTS Intelligence’s latest study of 2,145 consumers that explores what drives people to subscribe and stay subscribed. Read more in “
The Impact of Subscription Models on Consumer Choice,” a collaboration with
sticky.io.