Making Loyalty Work For Small Businesses

NEW DATA: New Models Needed To Make Loyalty Work For Local Businesses Consumers all over the world love shopping local but want to be rewarded for their business. Here’s the rub: 90 percent of consumers don’t want to share their info with those merchants. PYMNTS surveyed 4,519 consumers in Australia, Brazil, U.K. and the U.S. to better understand the frictions in local loyalty today and how new loyalty models could make loyalty work for local businesses.
Inside the May Study:
  • 45 percent: Share of consumers in Australia, Brazil, the U.K. and the U.S. who say it is critical to shop from local merchants to reinvest in their local economies
  • 277M: Total number of consumers in Australia, Brazil, the U.K. and the U.S. who want local loyalty programs
  • 55 percent: Portion of Australian, Brazilian, U.K. and U.S. consumers who want banks to deliver local businesses’ loyalty programs

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