Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience

Retail Subscriptions Plummet as Subscribers Cut Nonessential Offerings For the latest edition of the “Subscription Commerce Conversion Index: Subscribers Seek Affordability And Convenience,” a collaboration with sticky.io, PYMNTS surveyed 2,163 U.S. consumers to examine which subscriptions they are adding or discarding — and discover the features that drive long-term loyalty

Inside the November Index

76%: Share of subscribers very or extremely likely to cancel a subscription who will do so based on savings offered by subscription over outright purchase
90%: Portion of consumers very or extremely likely to add a subscription who see free-to-subscribe plans as important to their choice
34%: Share of consumers canceling subscriptions due to a desire to reduce expenses