advertising

Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...

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Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
September 27, 2024  |  Amazon

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...

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Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
September 27, 2024  |  IPO

Connected TV advertising platform MNTN is reportedly considering going public in early 2025. The firm, whose chief creative officer is actor Ryan Reynolds, selected Morgan...

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Amazon Accused in Suit of Touting American Eagle Knock-Offs
Amazon Accused in Suit of Touting American Eagle Knock-Offs
September 26, 2024  |  Retail

American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line...

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Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  “We believe that we...

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HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
September 19, 2024  |  artificial intelligence

The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). HubSpot’s recent unveiling of ‘Breeze,’ an AI-powered platform, exemplifies this trend....

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Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
September 09, 2024  |  ANTITRUST

There are few institutions worldwide capable of standing up a greater legal team than Google. But the U.S. federal government might be one of them....

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UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
September 06, 2024  |  Google

The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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