Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...
Connected TV advertising platform MNTN is reportedly considering going public in early 2025. The firm, whose chief creative officer is actor Ryan Reynolds, selected Morgan...
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line...
Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we...
The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). HubSpot’s recent unveiling of ‘Breeze,’ an AI-powered platform, exemplifies this trend....
There are few institutions worldwide capable of standing up a greater legal team than Google. But the U.S. federal government might be one of them....
The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance...
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...