Temu reportedly spent $3 billion in 2023 on online advertising in the United States for its eCommerce marketplace. This move by Temu, which was introduced to...
Amid ongoing financial pressures, consumers are making difficult decisions about which subscriptions provide enough value to keep and which to cancel, and against this backdrop,...
Generative AI Solutions has launched Revere, a new company dedicated to helping marketers shape perceptions of brands in a landscape that’s being redefined by generative artificial intelligence...
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...
In today’s digital landscape, businesses are increasingly committed to providing a best-in-class customer experience. And a critical lynchpin of that experience is effective cyber and...
As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...
Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users. These tools will help small- to...
As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported...
Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners. This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...