advertising

Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
April 02, 2024  |  Social Commerce

Social commerce platform Flip has raised $144 million in a Series C funding round. Get the Full Story Complete the form to unlock this article and enjoy...

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As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
March 25, 2024  |  B2B Payments

The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...

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Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
March 15, 2024  |  Retail

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. Get the Full Story Complete the form to unlock this article...

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Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites
Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites
March 13, 2024  |  Amazon

Amazon is rolling out a new generative artificial intelligence (GenAI) feature that helps sellers create listings for Amazon’s store. Get the Full Story Complete the form...

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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Meta’s New AI Video Model Aims to Make Search a Contextual Experience
Meta’s New AI Video Model Aims to Make Search a Contextual Experience
March 08, 2024  |  Meta

Meta’s development of a new AI model, designed to enhance video and user Feed recommendations, marks what could be a significant shift in the online commerce...

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Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
March 04, 2024  |  Acquisitions

Several privacy and antitrust groups are reportedly calling for rigorous regulatory scrutiny of Walmart’s planned $2.3 billion acquisition of smart television maker Vizio. Get the Full Story...

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Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
February 21, 2024  |  Subscriptions

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Get the Full Story Complete the form to unlock this article and...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Get the Full Story Complete the form to unlock this article...

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