advertising

Free Samples Make Supermarket Comeback Amid Crowded Online Ad Space
Free Samples Make Supermarket Comeback Amid Crowded Online Ad Space
October 16, 2023  |  Retail

Amid a crowded digital ad space, brands are embracing an analog marketing tactic: free samples. As Bloomberg News reported Monday (Oct. 16), a growing number of retailers...

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California Bans Junk Fees, Anticipating Federal Efforts
California Bans Junk Fees, Anticipating Federal Efforts
October 09, 2023  |  Legal

California will ban junk fees beginning July 1, after the state’s governor signed a bill into law on Saturday (Oct. 7).  This move comes in...

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X Tests Three Tiers of Paid Accounts
X Tests Three Tiers of Paid Accounts
October 06, 2023  |  Subscriptions

Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month...

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If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR
If the Shoe Fits: Manolo Blahnik, BMW and Amazon Turn to VR
October 06, 2023  |  Retail

Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands...

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X CEO Linda Yaccarino Says 1,500 Advertisers Have Returned
X CEO Linda Yaccarino Says 1,500 Advertisers Have Returned
September 28, 2023  |  Social Commerce

X CEO Linda Yaccarino has reportedly expressed optimism about the platform’s future profitability. Speaking Wednesday (Sept. 27) at Vox Media’s Code conference, Yaccarino, who has been leading X for...

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Amazon to Launch Ad-Supported and Ad-Free Prime Video Options in 2024
Amazon to Launch Ad-Supported and Ad-Free Prime Video Options in 2024
September 22, 2023  |  Streaming

Amazon will include “limited advertisements” on Prime Video shows and movies beginning in 2024. The streaming service will also offer an ad-free option at additional...

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Kroger Drives Delivery With Memberships as Grocers Boost Omnichannel Adoption
Kroger Drives Delivery With Memberships as Grocers Boost Omnichannel Adoption
September 21, 2023  |  Retail

This week in grocery news, Kroger’s membership program succeeds at boosting delivery orders, Ahold Delhaize goes after omnichannel customers, and Hy-Vee joins other grocers in...

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Sam’s Club Adds New Advertiser Tools as Grocers Supplement Consumer Revenue
Sam’s Club Adds New Advertiser Tools as Grocers Supplement Consumer Revenue
September 19, 2023  |  Retail

With grocers expanding their advertising businesses to boost their margins, Sam’s Club has announced new tools for brands to measure campaign effectiveness.  The Walmart-owned membership...

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WhatsApp Head Denies Report That Messaging Service Is Considering Ads
WhatsApp Head Denies Report That Messaging Service Is Considering Ads
September 15, 2023  |  Meta

The head of WhatApp has denied a media report that the messaging service may introduce ads. “This @FT story is false. We aren’t doing this,” Will...

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