advertising

Apple’s Ad Policy Catches Attention of French Regulator
Apple’s Ad Policy Catches Attention of French Regulator
July 25, 2023  |  Apple

Apple’s advertising practices have drawn the ire of France’s competition watchdog. The country’s Autorité de la Concurrence on Tuesday (July 25) issued a statement of objection to the iPhone maker’s...

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Telly Begins Shipping First-of-its-Kind Free Ad-Supported TVs
Telly Begins Shipping First-of-its-Kind Free Ad-Supported TVs
July 21, 2023  |  Technology

Telly, the company behind a unique free television that relies on a built-in second screen to run nothing but ads, began shipping the first-of-its-kind dual-screen...

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Canada Halts Advertising on Facebook in ‘Online News Act’ Dispute
Canada Halts Advertising on Facebook in ‘Online News Act’ Dispute
July 05, 2023  |  Meta

The Canadian government and two companies have fired back in a dispute with Meta Platforms. The government, media firm Quebecor and cable television operator Cogeco Communications have said in...

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Snapchat CEO: AI Can Improve Targeted Ads
Snapchat CEO: AI Can Improve Targeted Ads
June 20, 2023  |  Artificial Intelligence

Snapchat CEO Evan Spiegel said the company’s embrace of artificial intelligence (AI) can up its advertising game. Spiegel spoke about the progress of the social media platform’s My AI...

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Petco and Snoop Dogg Play on Rapper’s Pooch Persona in New Campaign
Petco and Snoop Dogg Play on Rapper’s Pooch Persona in New Campaign
June 17, 2023  |  Retail

Snoop Dogg and Petco have teamed up for a new pet health ad campaign that features the rapper portraying a humanized version of a Doberman...

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Walmart Adds NBCUniversal to Stable of Omnichannel Partners
Walmart Adds NBCUniversal to Stable of Omnichannel Partners
June 15, 2023  |  Retail

Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. “This will mark the first time NBCUniversal’s live sports streaming inventory...

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Google Ad Business Accused of Breaking EU Antitrust Laws
Google Ad Business Accused of Breaking EU Antitrust Laws
June 14, 2023  |  ANTITRUST

Google is once again facing allegations that its ad business constitutes a monopoly. The European Commission (EC) on Wednesday (June 14) announced that a preliminary...

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Report: Amazon Considering Ad-Supported Tier for Prime Video
Report: Amazon Considering Ad-Supported Tier for Prime Video
June 07, 2023  |  Streaming

Amazon is reportedly considering adding an ad-supported tier to Prime Video. Discussions are underway about how to introduce ads to the streaming service, but a...

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As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam 
June 06, 2023  |  Retail

In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed...

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