advertising

Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

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Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
March 21, 2023  |  Retail

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. The Walmart-owned membership warehouse club chain announced Tuesday (March 21)...

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Walmart’s Business Mix Changing as it Expands Profitable Services
Walmart’s Business Mix Changing as it Expands Profitable Services
March 08, 2023  |  Retail

The business mix at Walmart is changing, with services growing faster than merchandise. So said Walmart Executive Vice President and Chief Financial Officer John David...

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Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

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Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. This, as shares of Meta Platforms jumped...

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Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

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Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
January 12, 2023  |  Social Commerce

Meta keeps tinkering with Instagram Shops — a move many see as a sign that social commerce isn’t bearing the fruit once projected. This, as...

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Mastercard Debuts Web3-Based Musician Accelerator Program
Mastercard Debuts Web3-Based Musician Accelerator Program
January 08, 2023  |  Connected Economy

Mastercard says it wants to help musicians use Web3 to build their audience. To that end, the company has launched its Artist Accelerator, designed to...

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Meta Fined $413M for GDPR Breaches
Meta Fined $413M for GDPR Breaches
January 04, 2023  |  Meta

Facebook parent company Meta is facing 390 million euros ($413.4 million) in fines. Ireland’s Data Protection Commission (DPC) said in a Wednesday (Jan. 4) press...

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