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New Year, Same Data-Privacy Woes for Meta’s Advertising Cash Cow
New Year, Same Data-Privacy Woes for Meta’s Advertising Cash Cow
January 04, 2023  |  Meta

Ireland’s Data Protection Commission (DPC) says Meta’s ad-centric business model is noncompliant with European regulations. That’s according to a public statement released Wednesday (Jan. 4)...

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Shopify Shares Data With Merchants to Support Targeted Ads
Shopify Shares Data With Merchants to Support Targeted Ads
January 02, 2023  |  eCommerce

Shopify is aiming to grow its revenue by helping retailers deliver targeted ads.  The eCommerce platform is using its recently announced partnerships with Meta and...

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French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
December 20, 2022  |  Cryptocurrency

Binance is facing a criminal complaint in France for its social media marketing.  Filed by crypto investors, the complaint accuses the crypto exchange of misleading...

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Merchants Use AI and Shopper Intent to Boost Online Sales
Merchants Use AI and Shopper Intent to Boost Online Sales
December 13, 2022  |  eCommerce

Shoppers buying gifts for others are haunted later by these searches when shopping for themselves. That neatly explains why intent is the next frontier of...

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eCommerce Success Threatened by Big Tech Data Dependency
eCommerce Success Threatened by Big Tech Data Dependency
December 08, 2022  |  eCommerce

There’s a pressing need for eCommerce companies to reduce their reliance on Big Tech. That’s according to Brady Harrison, director of customer analytics solution delivery...

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US House Committee Probes If Rep. Cawthorn Improperly Promoted Crypto
US House Committee Probes If Rep. Cawthorn Improperly Promoted Crypto
December 06, 2022  |  Cryptocurrency

A House committee found “substantial evidence” that Rep. Madison Cawthorn, R-N.C., improperly promoted a cryptocurrency.  The U.S. House of Representatives Committee on Ethics said in its...

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EU Says Meta Needs to Change Targeted Ad Practices
EU Says Meta Needs to Change Targeted Ad Practices
December 06, 2022  |  Regulation

European privacy regulators say Meta shouldn’t require users to accept ads based on online activity. The ruling could limit the data the social media giant can use to...

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FTC Examines ‘Possible Misconduct’ in Crypto Ads
FTC Examines ‘Possible Misconduct’ in Crypto Ads
December 05, 2022  |  Cryptocurrency

The U.S. Federal Trade Commission (FTC) is reportedly investigating “several” cryptocurrency firms.  The agency — which enforces laws that require truth in advertising — is...

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Twitter Offers ‘100% Value Add’ to Some Advertisers 
Twitter Offers ‘100% Value Add’ to Some Advertisers 
December 01, 2022  |  Social Commerce

Twitter is reportedly offering to match a portion of the ad spending of some advertisers.  For those that increase their ad spending by at least $500,000,...

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