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Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands

Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

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Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
March 21, 2023  |  Retail

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. Get the Full Story Complete the form to unlock this...

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Walmart’s Business Mix Changing as it Expands Profitable Services
Walmart’s Business Mix Changing as it Expands Profitable Services
March 08, 2023  |  Retail

The business mix at Walmart is changing, with services growing faster than merchandise. Get the Full Story Complete the form to unlock this article and...

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Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

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Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. Get the Full Story Complete the form...

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Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

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Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
January 12, 2023  |  Social Commerce

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Mastercard Debuts Web3-Based Musician Accelerator Program
Mastercard Debuts Web3-Based Musician Accelerator Program
January 08, 2023  |  Connected Economy

Mastercard says it wants to help musicians use Web3 to build their audience. Get the Full Story Complete the form to unlock this article and...

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Meta Fined $413M for GDPR Breaches
Meta Fined $413M for GDPR Breaches
January 04, 2023  |  Meta

Facebook parent company Meta is facing 390 million euros ($413.4 million) in fines. Get the Full Story Complete the form to unlock this article and...

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