advertising

Walmart Buys Ad Tech Platform As Rivalry With Amazon Intensifies
Walmart Buys Ad Tech Platform As Rivalry With Amazon Intensifies
February 04, 2021  |  eCommerce

Walmart is buying up the technology and assets behind Thunder, which uses automation to create digital ads. One key goal for the retailer is to...

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Walmart’s Media Business Gets New Name, Grows Advertising Offerings
Walmart’s Media Business Gets New Name, Grows Advertising Offerings
January 28, 2021  |  Retail

Walmart introduced an extended purview and name for its media business, which was previously called Walmart Media Group and is now known as Walmart Connect....

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Facebook Advertising Revenue Surges Amid Instagram eCommerce Tab Rollout
Facebook Advertising Revenue Surges Amid Instagram eCommerce Tab Rollout
January 27, 2021  |  Earnings

Facebook, Inc. reported on Wednesday (Jan. 27) as part of its Q4 and full year 2020 earnings that total revenue surged 33 percent year-over-year for...

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Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon
Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon
December 30, 2020  |  Retail

The Walmart Media Group is looking to take on Amazon’s advertising division by touting what the retail giant can do for online sellers. Get the Full Story...

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Amazon Advertising Division Soars As Merchants Spend For Visibility
Amazon Advertising Division Soars As Merchants Spend For Visibility
December 29, 2020  |  eCommerce

Amazon’s advertising division is pulling in big bucks as its marketplace merchants jockey for position amid the pandemic-fueled eCommerce boom. Get the Full Story Complete...

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Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend
Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend
December 04, 2020  |  Retail

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on...

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Cooler Screens Brings New Look To Retail Innovation
Cooler Screens Brings New Look To Retail Innovation
November 09, 2020  |  Retail

For most of us, a stroll down the chilled or frozen food aisle in the supermarket is essentially an in-store version of window shopping. But...

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Big Q3 For Google, Facebook Ad-Buying Bodes Well For Holiday Sales
Big Q3 For Google, Facebook Ad-Buying Bodes Well For Holiday Sales
November 04, 2020  |  eCommerce

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling...

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Alphabet 3Q Earnings Will Focus On Advertising, The Cloud And US Antitrust Lawsuit
Alphabet 3Q Earnings Will Focus On Advertising, The Cloud And US Antitrust Lawsuit
October 27, 2020  |  Earnings

With all the “sturm und drang” surrounding Google and the antitrust lawsuit the U.S. Justice Department brought earlier this month, it’s easy to overlook the...

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