advertising

Google Goes Global With Free Retail Ad Initiative
Google Goes Global With Free Retail Ad Initiative
September 30, 2020  |  eCommerce

Retailers across Europe, the Middle East and Africa will be able to post ads for free on Google’s Shopping tab starting in mid-October. Get the...

READ MORE >
Instagram CEO Speaks Out Against Apple’s Business Practices
Instagram CEO Speaks Out Against Apple’s Business Practices
September 11, 2020  |  Apple

 Instagram’s CEO has added his voice in criticizing Apple Inc.‘s business practices. Get the Full Story Complete the form to unlock this article and enjoy...

READ MORE >
Big Tech Firms Pass Along Higher Fees In Europe
Big Tech Firms Pass Along Higher Fees In Europe
September 02, 2020  |  International

Advertisers in Europe are taking a hit as Apple and Amazon join Google in passing along the cost of new taxes aimed at Big Tech...

READ MORE >
Facebook Daily Active Users Surge 12 Pct YoY Amid Pandemic
Facebook Daily Active Users Surge 12 Pct YoY Amid Pandemic
July 30, 2020  |  Earnings

Facebook reported on Thursday (July 30) that small- to medium-sized businesses (SMBs) turned to the company’s ad platforms to connect with customers amid the pandemic,...

READ MORE >
Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
July 23, 2020  |  Earnings

Twitter’s second-quarter earnings showed on Thursday (July 23) that the social media giant’s user base continued to grow even as its ad revenues declined, as...

READ MORE >
Google’s New Features Help Advertisers’ Products Stand Out In Search Results
Google’s New Features Help Advertisers’ Products Stand Out In Search Results
July 16, 2020  |  eCommerce

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and...

READ MORE >
Google Caves On Data To Get Fitbit Merger Approval
Google Caves On Data To Get Fitbit Merger Approval
July 13, 2020  |  Google

Google, trying to meet regulators halfway, offered to pledge not to use fitness data to help it target ads in its purchase of Fitbit, Reuters...

READ MORE >
eCommerce Media Gets Its Own Upfront Event
eCommerce Media Gets Its Own Upfront Event
July 03, 2020  |  Retail

At a time when retail revenue is precious and the shift to Digital 3.0 is white-hot, eCommerce media is becoming a bigger factor in the...

READ MORE >
Facebook Responds To Advertiser Boycott
Facebook Responds To Advertiser Boycott
June 30, 2020  |  Retail

The Facebook ad boycott – which first found traction with retailers – gained momentum on Monday (June 29), as more brands joined the list of...

READ MORE >