There are any number of conclusions one might draw after watching the Facebook hearings on Capitol Hill last week. That most of our elected officials...
On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without...
Snap, the parent company and creator of disappearing messaging app Snapchat, is laying off around 100 employees in order to focus on advertising. According to...
Aiming to take on YouTube in the content market, Facebook is gearing up to launch a new subscription feature to help creators make money. Recode...
Tax season, indeed. The regulatory landscape was dotted with news out of Europe centered on the way that tech firms do business — and how...
Remember the baby boomers? It seems that retailers and marketers don’t. Some experts would go so far as to call boomers “the forgotten generation.” With...
While consumers are still using multiple platforms — such as desktop and mobile — “mobile-only” users are on the rise. In fact, “mobile-only” users surpassed...
Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital...
The Oscars have become one of Hollywood’s most glamorous events over the past nearly nine decades, with stars spending millions on red carpet ensembles and...