Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move,...
Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search...
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...
A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie...
As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Take, for instance,...
United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers. The new Kinective Media by United Airlines makes...
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers. As PYMNTS Intelligence reveals...
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising...