advertising

Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
September 27, 2024  |  IPO

Connected TV advertising platform MNTN is reportedly considering going public in early 2025. Get the Full Story Complete the form to unlock this article and...

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Amazon Accused in Suit of Touting American Eagle Knock-Offs
Amazon Accused in Suit of Touting American Eagle Knock-Offs
September 26, 2024  |  Retail

American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. Get the Full Story Complete the form to unlock this article and enjoy...

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Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  Get the Full Story...

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HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
HubSpot Taps AI to Personalize Campaigns as Marketers Adopt Tech
September 19, 2024  |  artificial intelligence

The marketing technology sector is shifting, with companies racing to integrate artificial intelligence (AI). Get the Full Story Complete the form to unlock this article...

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Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
Google’s Advertising Business on Trial as US Seeks Blockbuster Breakup
September 09, 2024  |  ANTITRUST

There are few institutions worldwide capable of standing up a greater legal team than Google. Get the Full Story Complete the form to unlock this...

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UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
UK’s CMA Says Google’s Ad Tech Practices May Violate Competition Law
September 06, 2024  |  Google

The United Kingdom’s Competition and Markets Authority (CMA) said Friday (Sept. 6) that it has found that Google may have harmed competition by using its dominance...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
Beyond the Form Factor: The Story of Digital Wallets Is Still Unwritten
August 28, 2024  |  Digital Payments

There have been some significant milestones so far in the development of the digital wallet. Its early days track back to 2003 with the debut...

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Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier
August 26, 2024  |  Apple

Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. Get...

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