advertising

Balsam Brands Uses Real-Time Data to Make Its Holiday List
Balsam Brands Uses Real-Time Data to Make Its Holiday List
May 08, 2024  |  Retail

With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent...

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Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
Estée Lauder Targets New Customers With Amazon Storefront, ‘Creator Council’
May 01, 2024  |  Retail

Estée Lauder Companies’ debut of its first brand on the U.S. Amazon Premium Beauty store has “greatly exceeded” the company’s retail sales expectations so far. This new offering, which...

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Small Business Transformations Put the AI in Main Street
Small Business Transformations Put the AI in Main Street
April 29, 2024  |  SMBs

Small businesses with big ambitions are turning to artificial intelligence (AI) to drive growth.  That’s because, with 2024’s National Small Business Week already on day two,...

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Influencer Brands Are Getting Ready for a TikTok-Less Future
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024  |  Social Commerce

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break...

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Google Cookie Phase Out Postponed Yet Again
Google Cookie Phase Out Postponed Yet Again
April 24, 2024  |  Google

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British...

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Saks Launches Retail Media Network Targeting Luxury Shoppers
Saks Launches Retail Media Network Targeting Luxury Shoppers
April 23, 2024  |  Retail

Saks is now offering digital advertising to connect brands with luxury shoppers on its platform. The new Saks Media Network delivers sponsored product ads and display...

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Billion-Dollar Buddies? Forecasting A Boom in the AI Companion Industry
Billion-Dollar Buddies? Forecasting A Boom in the AI Companion Industry
April 19, 2024  |  artificial intelligence

The industry of companion apps and robots powered by artificial intelligence (AI) is rapidly expanding. Greg Isenberg, formerly of WeWork’s startup hub, recently speculated on...

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Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
April 19, 2024  |  Streaming

Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge...

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Social Platforms and PayFacs Now Power the Creator Economy
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024  |  Social Commerce

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online...

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