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Messaging Platform Telegram Pivots to Crypto Payments for Ads 
Messaging Platform Telegram Pivots to Crypto Payments for Ads 
April 03, 2024  |  Cryptocurrency

Throughout nearly their entire history, cryptocurrencies have represented the archetypal innovation in search of a problem. And while they’ve succeeded as an unregulated store of value, as...

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Chase Will Let Advertisers Offer Customers Targeted Offerings
Chase Will Let Advertisers Offer Customers Targeted Offerings
April 03, 2024  |  Banking

Chase is reportedly getting deeper into the world of retail media. The banking giant’s new Chase Media Solutions unit will let advertisers target Chase customers with discounts and...

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Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
Social Commerce Platform Flip Raises $144 Million, Adds AI Advertising Engine
April 02, 2024  |  Social Commerce

Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON...

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As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
As B2B Operations Digitize, Marketing Does Too: Enter the B2B Influencer 
March 25, 2024  |  B2B Payments

The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...

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Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies 
March 15, 2024  |  Retail

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for...

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Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites
Amazon Introduces GenAI to Create Product Listings From Sellers’ Websites
March 13, 2024  |  Amazon

Amazon is rolling out a new generative artificial intelligence (GenAI) feature that helps sellers create listings for Amazon’s store. This new feature allows sellers who have...

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Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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Meta’s New AI Video Model Aims to Make Search a Contextual Experience
Meta’s New AI Video Model Aims to Make Search a Contextual Experience
March 08, 2024  |  Meta

Meta’s development of a new AI model, designed to enhance video and user Feed recommendations, marks what could be a significant shift in the online commerce...

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Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
Advocacy Groups Call for Regulatory Scrutiny of Walmart’s Vizio Acquisition
March 04, 2024  |  Acquisitions

Several privacy and antitrust groups are reportedly calling for rigorous regulatory scrutiny of Walmart’s planned $2.3 billion acquisition of smart television maker Vizio. The collection of 19...

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