advertising

Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
February 21, 2024  |  Subscriptions

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Walmart (and its affiliate, Sam’s Club) have been selling the Vizio brand...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms...

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UK Finance Watchdog Pulls 35 Crypto Apps Off Market
UK Finance Watchdog Pulls 35 Crypto Apps Off Market
February 14, 2024  |  Cryptocurrency

The U.K.’s financial watchdog says cryptocurrency companies still aren’t following the country’s new advertising law. The Financial Conduct Authority (FCA) noted the need for compliance Wednesday (Feb....

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Report: Walmart Aims to Buy Vizio for $2 Billion
Report: Walmart Aims to Buy Vizio for $2 Billion
February 13, 2024  |  Acquisitions

Walmart is reportedly in talks to acquire smart television maker Vizio for over $2 billion. The discussions are ongoing, and a deal may not happen, the Wall Street...

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AMZ Pathfinder and Yardline Partner on eCommerce Advertising Services, Funding
AMZ Pathfinder and Yardline Partner on eCommerce Advertising Services, Funding
February 12, 2024  |  Partnerships

AMZ Pathfinder and Yardline have partnered to help Amazon sellers boost their online presence. This strategic partnership will offer businesses AMZ Pathfinder’s services to help them intelligently scale...

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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Disney Tests AI Tool That Matches Commercials to Appropriate Content
Disney Tests AI Tool That Matches Commercials to Appropriate Content
February 09, 2024  |  Artificial Intelligence

Disney is beta testing a new advertising tool for its streaming services that matches commercials with appropriate scenes in movies or shows. Dubbed “magic words,”...

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Papaya to Showcase Workforce Payments Platform in Super Bowl Commercial
Papaya to Showcase Workforce Payments Platform in Super Bowl Commercial
February 06, 2024  |  Cross-border Payments

Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides...

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Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
February 05, 2024  |  Amazon

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT),...

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