Afterpay

Afterpay Limited is an Australian financial technology company operating in the United States, United Kingdom, Australia and New Zealand. Afterpay and Touchcorp merged in June 2017 to form Afterpay Touch Group.

Source: afterpay.com

Australia Leads Global BNPL Charge, Triples US Adoption Rate
Australia Leads Global BNPL Charge, Triples US Adoption Rate
June 28, 2024  |  BNPL

As buy now, pay later (BNPL) options become more common around the world, the Land Down Under is leading the charge by a considerable margin....

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BNPL Users Want to Be Rewarded for Their Purchases
BNPL Users Want to Be Rewarded for Their Purchases
June 10, 2024  |  Buy Now Pay Later

More consumers would use buy now, pay later (BNPL) for larger purchases if they could be sufficiently rewarded for doing so. By the Numbers The...

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Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
April 08, 2024  |  Buy Now Pay Later

Klarna is seeing generative artificial intelligence improve its margins, as buy now, pay later (BNPL) firms turn to new digital capabilities to address their profitability challenges....

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PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head
PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head
February 26, 2024  |  Personnel

PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Seeley will lead the global marketing team...

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Rewards a Work in Progress as Banks and FinTechs Compete for BNPL Loyalty
Rewards a Work in Progress as Banks and FinTechs Compete for BNPL Loyalty
February 09, 2024  |  BNPL

The appeal of buy now, pay later (BNPL) is undeniable. And the field is getting more crowded with FinTechs, and, more recently, banks. While the...

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Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models
Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models
February 06, 2024  |  Buy Now Pay Later

As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. On Monday...

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IKEA US CEO Shares 2024 Strategy to Blend Retail, Payments and AI for Shopper Appeal
IKEA US CEO Shares 2024 Strategy to Blend Retail, Payments and AI for Shopper Appeal
February 01, 2024  |  Retail

IKEA’s unique, maze-like retail format has consistently appealed to consumers worldwide.  At the core of IKEA’s success lies its self-service and exploration model, where the...

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Klarna and PayPal Close Behind Zip in Provider Ranking of BNPL
Klarna and PayPal Close Behind Zip in Provider Ranking of BNPL
January 29, 2024  |  Buy Now Pay Later

With Valentine’s Day around the corner and Christmas fairly close in the rearview mirror, consumers’ budgets are likely stretched thin. If you’re looking for a...

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BNPL Firms Take to Subscriptions to Boost Margins
BNPL Firms Take to Subscriptions to Boost Margins
January 26, 2024  |  BNPL

As buy now, pay later (BNPL) firms look to drive profits beyond the small cut they take of each transaction, Klarna is the latest to...

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