apparel

Carhartt Taps Consumer Data for Personalized Shopping Journeys
Carhartt Taps Consumer Data for Personalized Shopping Journeys
March 25, 2024  |  Retail

As brands and retailers race to offer the most targeted, relevant consumer journey, Carhartt is leveraging data to transform the omnichannel experience. In an interview...

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Shoppers Still Buying New Clothes Despite Budget Pressures
Shoppers Still Buying New Clothes Despite Budget Pressures
March 22, 2024  |  Retail

As consumers’ budgetary pressures prompt many to cut back on nonessential purchases, PYMNTS Intelligence research finds that shoppers still splurge on the clothing they want....

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Budget-Strapped Consumers Less Likely to Splurge on Fancy Yoga Pants
Budget-Strapped Consumers Less Likely to Splurge on Fancy Yoga Pants
March 21, 2024  |  Retail

As consumers continue to feel the economic pressures, Lululemon is seeing shoppers spend more cautiously. The athletic apparel retailer saw challenges in the United States,...

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Online Sales Slip in February as Consumers Return In-Store
Online Sales Slip in February as Consumers Return In-Store
March 14, 2024  |  Retail

The latest reading on retail sales data from the Census Bureau showed that overall retail sales were up 0.6% month over month, reversing a 1.1% decline...

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Mango Tops $3 Billion in Sales, With $1 Billion Online
Mango Tops $3 Billion in Sales, With $1 Billion Online
March 11, 2024  |  Retail

Spanish fashion retailer Mango concluded 2023 with a landmark turnover that exceeded 3 billion euros ($3.28 billion) for the first time in its history. The company reported...

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How D2C Brands Can Harness GenAI for Laser-Targeted Searches
How D2C Brands Can Harness GenAI for Laser-Targeted Searches
March 01, 2024  |  Retail

As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open...

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Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
Move Over, Midas — Brands Seek the Taylor-and-Travis Touch
February 24, 2024  |  Retail

America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it...

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AI’s Role in Reshaping the Fashion Landscape
AI’s Role in Reshaping the Fashion Landscape
February 23, 2024  |  artificial intelligence

Artificial intelligence (AI) is revolutionizing the fashion industry, injecting creativity and efficiency into design, streamlining production and making shopping more seamless than ever before. One study...

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Shein Takes on Amazon With Shoppable Livestream Collection Launch
Shein Takes on Amazon With Shoppable Livestream Collection Launch
February 20, 2024  |  eCommerce

As Shein aims to seize a greater share of consumers’ retail spending by capturing their digital attention, the fast-fashion giant is tapping shoppable livestreams to...

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