AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Study Finds AR More Useful In Operations Than Sales For Retailers
Study Finds AR More Useful In Operations Than Sales For Retailers
May 23, 2018  |  Retail

New research shows that more retailers will be utilizing augmented reality (AR), but not in the way originally predicted. According to ABI Research, while AR...

READ MORE >
Twenty-Two Percent Of Shoppers Use A Retailer’s Mobile App Because Of Discounts
Twenty-Two Percent Of Shoppers Use A Retailer’s Mobile App Because Of Discounts
May 22, 2018  |  Retail

Consumers love mobile apps: In fact, there were 175 billion downloads globally in 2017 — a 60 percent growth from 2015, according to App Annie’s...

READ MORE >
How AR Could Drive Confidence And Conversions With The Perfect Fit
How AR Could Drive Confidence And Conversions With The Perfect Fit
May 16, 2018  |  Retail

What do cheerleading and augmented reality (AR) have to do with each other? At first blush, it might appear not much. Like so many industries...

READ MORE >
Coupa: Moving CFOs Beyond Silos And Spreadsheets
Coupa: Moving CFOs Beyond Silos And Spreadsheets
May 16, 2018  |  Innovation

The role of the CFO is becoming a bit more fluid in an age of increasing regulation. The evolution is tied to data, and data...

READ MORE >
Snap Adding ‘Shop Now’ Button To AR Lenses
Snap Adding ‘Shop Now’ Button To AR Lenses
April 18, 2018  |  Retail

Snap, the maker of the Snapchat disappearing messaging app, is reportedly adding a “Shop Now” button to its app, enabling users to shop without leaving...

READ MORE >
How Tech Companies Are Backing The Future Of Retail Through AR, AI And Drones
How Tech Companies Are Backing The Future Of Retail Through AR, AI And Drones
April 12, 2018  |  Innovation

Tech companies are spending big on research and development (R&D). In 2017, for example, FactSet found that five U.S. tech companies invested a total of...

READ MORE >
Billtrust Picks Company’s First President
Billtrust Picks Company’s First President
April 05, 2018  |  B2B Payments

Payments company Billtrust announced the hire of its first president this week. In an announcement emailed to PYMNTS on Wednesday (April 4), Billtrust said Steve...

READ MORE >
Macy’s Rolls Out Mobile Checkout
Macy’s Rolls Out Mobile Checkout
March 19, 2018  |  Retail

In an effort to make checkout easier for customers, Macy’s plans to roll out mobile checkout in its brick-and-mortar stores. The technology, which is powered...

READ MORE >
Zara Plans To Bring Augmented Reality To Its Stores
Zara Plans To Bring Augmented Reality To Its Stores
March 14, 2018  |  Retail

In an effort to attract millennials, Zara plans to integrate augmented reality into its stores this April. The retailer will bring the technology to 120...

READ MORE >