Augmented Reality

Snapchat Aims to Spend $1.5 Billion Per Year on AI
Snapchat Aims to Spend $1.5 Billion Per Year on AI
May 19, 2024  |  artificial intelligence

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...

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Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
Snap Reports Augmented Reality Drives User Engagement, Brand Advertising
April 25, 2024  |  Earnings

Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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Digital Tools Go for Gold at Paris Summer Olympics
Digital Tools Go for Gold at Paris Summer Olympics
April 17, 2024  |  Technology

As the 100-day countdown to the 2024 Paris Olympic and Paralympic Games begins, anticipation is not just limited to the athletic feats but also the digital innovations...

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Basemark Raises $23 Million For Augmented Reality Automotive Software
Basemark Raises $23 Million For Augmented Reality Automotive Software
April 09, 2024  |  Investments

Augmented reality (AR) software firm Basemark has raised $23 million in a new funding round. Based in Helsinki, Finland, Basemark makes augmented reality (AR) tools that...

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Walmart and Amazon Race to Provide Best Virtual Try-On Experiences
Walmart and Amazon Race to Provide Best Virtual Try-On Experiences
March 08, 2024  |  Retail

As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement...

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Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
March 01, 2024  |  Big Tech

Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that...

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