Augmented Reality

Toys R Us Rolls Out Chain-Wide AR App
Toys R Us Rolls Out Chain-Wide AR App
October 30, 2017  |  Retail

Toys R Us, the nation’s largest toy retailer, is rolling out an augmented reality (AR) mobile app for smart devices, according to news from Chain Store...

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Mastercard Introduces AR-Powered Retail Shopping Experiences
Mastercard Introduces AR-Powered Retail Shopping Experiences
October 23, 2017  |  Mastercard

Mastercard announced Monday (Oct. 23) an augmented reality shopping experience that, for the first time, incorporates Masterpass and Identity Check Mobile with iris authentication for...

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Apple Updates App Review Guidelines To Match New Tech
Apple Updates App Review Guidelines To Match New Tech
September 18, 2017  |  Apple

Apple’s new Face ID and augmented reality, ARKit, have unlocked possibilities for both the good guys and the bad guys. The tech giant has now...

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IKEA ARKit App Lets Shoppers Virtually Try Before They Buy
IKEA ARKit App Lets Shoppers Virtually Try Before They Buy
September 13, 2017  |  Retail

Augmented reality (AR) is making itself right at home in the home furnishing retail space. IKEA, the Swedish home goods giant, has officially launched its...

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Google Bringing AR To All Sorts Of Android Devices
Google Bringing AR To All Sorts Of Android Devices
August 30, 2017  |  Innovation

Google is aiming to get more augmented reality (AR) on Android mobile phones and released a mobile developer tool on Tuesday (Aug. 29) to meet...

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With Apple ARKit’s Launch, Is AR’s Mainstream Moment Here?
With Apple ARKit’s Launch, Is AR’s Mainstream Moment Here?
August 24, 2017  |  Payment Methods

Last year, the whole world had Pokémon Go fever – and a look at a whole new reality via their smartphone. Can Apple’s ARKit turn...

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NEW REPORT: Will Apple’s ARKit Be A Shot In The Arm For AR?
NEW REPORT: Will Apple’s ARKit Be A Shot In The Arm For AR?
August 23, 2017  |  Apple

Whether it’s AR or acquisitions, software development companies are constantly looking for the edge that can help separate their business from the competition.  The latest...

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Wash, Rinse And VR With Saks Fifth Avenue’s New Salon
Wash, Rinse And VR With Saks Fifth Avenue’s New Salon
August 17, 2017  |  Retail

Going to the salon to for a new hair color or cut can be quite the luxurious experience. From getting your scalp massaged in the...

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Wayfair Beats Earnings Expectations – Again
Wayfair Beats Earnings Expectations – Again
August 09, 2017  |  Earnings

In the eCommerce landscape, conventional wisdom tends to the idea that Amazon’s gravity in digital commerce is so overpowering that it is all but impossible...

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