According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small...
It’s still early — hardly minute one — in the unfolding history of the General Data Protection Regulation, but a winner is emerging that is...
Business-to-business competitors now realize the importance of marketing when it was once thought to be crucial only in B2C commerce. But as it turns out,...