Banyan

Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
April 09, 2024  |  Connected Economy

Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...

READ MORE >
For Banks to Compete With FinTechs, They Need to Act Like One
For Banks to Compete With FinTechs, They Need to Act Like One
March 28, 2024  |  Banking

The financial services landscape is an inherently customer-centric one. Within it, the winds of change around customer behavior and expectations about their banking relationships and...

READ MORE >
Banyan Appoints Ex-Uber, PayPal Executive Vish Shastry as Chief Product Officer
Banyan Appoints Ex-Uber, PayPal Executive Vish Shastry as Chief Product Officer
March 08, 2024  |  Personnel

Banyan has appointed former Uber, PayPal and Visa executive Vish Shastry as chief product officer. “We are thrilled to welcome Vish to Banyan,” Jehan Luth, founder and CEO of Banyan, said in a Thursday...

READ MORE >
New Research: Card-Linked Offers Reaching Top Earners and Gen Z
New Research: Card-Linked Offers Reaching Top Earners and Gen Z
March 05, 2024  |  Merchant Innovation

The end of 2023 provided little reprieve from rising prices, even as the impending holidays encouraged consumers to manage spending. The need to save made...

READ MORE >
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024  |  Consumer Insights

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...

READ MORE >
Banyan CEO Takes Long-Term View of FinTech Infrastructure
Banyan CEO Takes Long-Term View of FinTech Infrastructure
February 09, 2024  |  B2B Payments

The evolving world of payments is being built on top of innovative strategies.  And, after years of traditional ways of transacting like paper checks and...

READ MORE >
3 in 4 Consumers With Children Are Likely to Use Card-Linked Offers for Traveling
3 in 4 Consumers With Children Are Likely to Use Card-Linked Offers for Traveling
January 22, 2024  |  Credit Cards

Credit cards have become more than just a means of payment. With the rise of travel credit cards, consumers now have the opportunity to earn...

READ MORE >
The Value of Turning Receipts Into Rewards in Real Time
The Value of Turning Receipts Into Rewards in Real Time
January 17, 2024  |  Data

Two key words for the payments landscape in 2024 include personalization and embedded. Banyan’s platform is helping merchants, banks and FinTechs navigate both. “It is...

READ MORE >
Data Collaboration: Unlocking Growth and Efficiency in 2024
Data Collaboration: Unlocking Growth and Efficiency in 2024
January 12, 2024  |  Opinion

PYMNTS asked industry executives across the payments and digital commerce landscape to give us their take on the pivotal shifts, technological advancements and strategies that...

READ MORE >