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A sticky customer base makes for a happy business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
Chipotle’s experience through the pandemic mirrored that of other merchants, Jason Scoggins, senior director of loyalty and CRM, told PYMNTS. Get the Full Story Complete...
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...
Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Get the Full Story...
Companies that had put off modernizing their infrastructure to readily utilize data may now be scrambling to join in the latest tech trend. Get the...
When it comes to receipt-level data, the dollars are in the details. That’s one way to summarize the value that item-level data can represent to...