barbie

Mattel Sales Declines Slow as Toys Make a Cautious Comeback
Mattel Sales Declines Slow as Toys Make a Cautious Comeback
July 23, 2024  |  Earnings

After years of consumers cutting back on nonessential retail purchases, Mattel is now starting to feel optimistic about the future of toys sales. Get the...

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‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. Get...

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Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
December 30, 2023  |  Retail

A few years ago, many consumers focused on enhancing their beauty routines, setting up home offices, and engaging in at-home fitness activities, with companies like...

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Barbie’s New Role: Picking up Mattel’s Toy Sales 
Barbie’s New Role: Picking up Mattel’s Toy Sales 
October 26, 2023  |  Retail

In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion,...

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Post-Barbie Collab, Crocs Reports $1.07 Billion in Revenue
Post-Barbie Collab, Crocs Reports $1.07 Billion in Revenue
July 28, 2023  |  Retail

Crocs is in the business of collaborations. It’s a skill many can learn from, as the footwear company reported $1.07 billion in revenue on Thursday...

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Mattel CEO Teases More ‘Barbie’ Content
Mattel CEO Teases More ‘Barbie’ Content
July 27, 2023  |  Earnings

At this point, everyone is seeing Barbie pink, whether you like it or not. And that’s a vision toymaker Mattel has ambitious plans to sustain.  ...

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