barbie

Seeing Pink: Barbie Collabs Run Rampant as Movie Debuts 
Seeing Pink: Barbie Collabs Run Rampant as Movie Debuts 
July 24, 2023  |  Retail

“Barbie is one of the most inventive, immaculately crafted and surprising mainstream films in recent memory.” That’s what news outlet The Independent said in regard to...

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‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend
‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend
July 23, 2023  |  Connected Economy

“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Get the Full Story Complete the form to unlock...

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The Barbie Phenomenon and Its Impact on Brands and Consumers
The Barbie Phenomenon and Its Impact on Brands and Consumers
June 27, 2023  |  News

“Barbie” is everywhere. It has taken over retail marketing. Everywhere you look there’s a new collaboration, from fast fashion to food and beverage to department...

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Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
February 08, 2023  |  Earnings

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Mattel Readies Hello Barbie Hologram For Late Summer Launch
Mattel Readies Hello Barbie Hologram For Late Summer Launch
February 20, 2017  |  Retail

Since she was first introduced in 1959, Barbie has had many incarnations, including stints as an astronaut, a rapper and the president of the United...

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