Black Friday

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of the United States Christmas shopping season since 1952. PYMNTS has been following Black Friday deal and will continue to update with the latest.

28% of US Consumers Shopped Exclusively Online on Black Friday
28% of US Consumers Shopped Exclusively Online on Black Friday
November 29, 2023  |  eCommerce

eCommerce continues to gain ground among Black Friday shoppers. According to PYMNTS Intelligence in the study “Black Friday 2023: Consumers Widen Their Search for Holiday...

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Black Friday Becomes Bleak Friday for Some Retailers
Black Friday Becomes Bleak Friday for Some Retailers
November 29, 2023  |  Retail

So far, this year’s holiday has been one of superlatives. Record online spending on Black Friday. Record Cyber Monday sales. The most people ever to shop during Thanksgiving weekend....

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NRF Reports Record 200 Million Consumers Shopped During Thanksgiving Weekend
NRF Reports Record 200 Million Consumers Shopped During Thanksgiving Weekend
November 28, 2023  |  Retail

The Thanksgiving holiday weekend saw a record-breaking number of consumers engaging in shopping. Over the five days from Thanksgiving Day through Cyber Monday, 200.4 million...

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Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
November 28, 2023  |  Retail

Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. The retail giant has teamed up with TikTok and Roku to launch its first-ever shoppable series,...

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Black Friday Sees Spending Surge Despite Inflation
Black Friday Sees Spending Surge Despite Inflation
November 28, 2023  |  Consumer Insights

Despite inflationary pressures and all the voices warning that this year’s Black Friday was going to be one of restraint, nearly 8.6% more consumers say...

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AI Helps Businesses Put Transactions on Nice or Naughty List 
AI Helps Businesses Put Transactions on Nice or Naughty List 
November 27, 2023  |  Cybersecurity

The ongoing digital transformation of commerce and payments has radically reshaped the holiday shopping season.  On the one hand, it has never been easier —...

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Millennials Fuel Split-Pay Retail Purchases on Black Friday and Beyond
Millennials Fuel Split-Pay Retail Purchases on Black Friday and Beyond
November 27, 2023  |  Payment Methods

As we enter the holiday season, consumers are finding ways to manage their finances. The advent of split payments and other flexible spending programs is...

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Merchants’ Black Friday Was Good Despite Missing Sales from Failed Payments
Merchants’ Black Friday Was Good Despite Missing Sales from Failed Payments
November 27, 2023  |  eCommerce

More than half of Americans made at least one purchase on Black Friday, according to PYMNTS Intelligence data. However, not all online transactions were likely successful. According...

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Black Friday’s Generational Divide: Millennials Spend More Online, Embrace Deferred Payments
Black Friday’s Generational Divide: Millennials Spend More Online, Embrace Deferred Payments
November 27, 2023  |  Consumer Payments

PYMNTS Intelligence illuminated the generational divides that marked Black Friday’s shopping, as younger consumers differed from their elders in terms of how they shopped, where...

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