Braintree

 The Opportunity Amid Tokenization’s Deluge
 The Opportunity Amid Tokenization’s Deluge
August 31, 2018  |  Payments Innovation

Tokenization is a buzzword within payments. And as commerce becomes ever more mobile — connecting devices in store, online, or an amalgamation of the two...

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Merchants And Tokenization’s Sea Change
Merchants And Tokenization’s Sea Change
August 31, 2018  |  Payment Methods

Merchants must manage billions of tokens – easier said than done. Nitin Prabhu, PayPal’s senior director of issuance, tokenization and loyalty platform, offers a hint of...

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Meet The Personas Behind The Rise Of Contextual Commerce
Meet The Personas Behind The Rise Of Contextual Commerce
August 07, 2018  |  Payment Methods

It can happen at the office. It can happen on Facebook and Pinterest. It can happen on a well-crafted blog designed to appeal to particular...

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Braintree: Behind The Contextual Commerce Buy
Braintree: Behind The Contextual Commerce Buy
July 13, 2018  |  Commerce

Location has always mattered in business, but the concept is taking on new meaning in online retail. Contextual commerce — which enables users to seamlessly...

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The Case For Contextual Commerce
The Case For Contextual Commerce
June 04, 2018  |  Payments Innovation

Before there was on demand, there was time shifting. In 1985, cable companies introduced consumers to the idea that they could use their VCRs to...

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NEW DATA: The Commerce Channel 58 Percent of Consumers Now Use – And Like
NEW DATA: The Commerce Channel 58 Percent of Consumers Now Use – And Like
May 22, 2018  |  Merchant Innovation

The age of contextual commerce has arrived – even if many mainstream customers aren’t aware of it. While they may not call it “engaging in...

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Braintree Extend Powers Tickeri, Bandsintown Ticketing Experience
Braintree Extend Powers Tickeri, Bandsintown Ticketing Experience
April 12, 2018  |  Partnerships / Acquisitions

Tickeri announced that it’s expanded its partnership with Bandsintown so that Latino event seekers can buy tickets online through the Bandsintown event platform. The new...

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PayPal Launches Braintree Extend
PayPal Launches Braintree Extend
March 27, 2018  |  Merchant Innovation

The definition of the word “extend” means to stretch out or lengthen one’s reach. It turned out to be the perfect word to describe Braintree’s...

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Why Less Can Be More In Winning The Global Payments Game
Why Less Can Be More In Winning The Global Payments Game
March 08, 2018  |  Cross Border Commerce

Going global is no longer a nice-to-have for online merchants; it really is a must for those who hope to grow their brand and remain...

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